In 2013, I stumbled upon the band NEEDTOBREATHE on Instagram. Instantly fell in love with their music and created a typographic design featuring one of their lyrics, which I shared on Instagram with the hashtag #needtobreath.

To my surprise, months later, I received a message from Seth, the band's bass player, asking if I'd be interested in designing a book he and his brother had written together for charity.

I had no experience with book design whatsoever. But inspired by the words of my childhood idol, Pippi Longstocking: "I’ve never tried that before, so I think I should definitely be able to do that." I said "Let's do it!". 

We worked back and forth for months. Who knew it could take that long to design a book!? The book turned out to be a master piece and was launched on march 4th 2014 by Seth and Chandler Bolt. All profit went to One World Health, an organization who provides health care in developing countries. How amazing?!

A year later, Chandler founded selpublishing.com and invited me to join as their in-house designer. I've since then helped bring hundreds of author's books to life and I absolutely love what I do! 

The moral of the story? Never underestimate the power of hashtags.